It’s always helpful to.associate your product with something well known, because it passes along a ton of helpful information fast.

I.e. We make fashion clothing for pets, like ZARAs Or We are eHarmony meets pinterest in the recruitment space. Or We are like mashable.com for the indie film industry.

You always want to.associate with brands who’s image you want to adapt. If the brand you are associating with has bad rep, that image will shadow.on your brand as well.