It’s always helpful to.associate your product with something well known, because it passes along a ton of helpful information fast. I.e. We make fashion clothing for pets, like ZARAs Or We are eHarmony meets pinterest in the recruitment space. Or We are like mashable.com for the indie film industry. You always want to.associate with brands […]
If I am a email marketer, I will track my click through rate, and open rates. If I am a CEO of a public company I will keep track of the stock price of my company. If I am a runner, I track my speed, time and miles. What ever we track gets improved. That’s […]
“22nd time is a charm” was the title of an article on inc.com, about a success story of an entrepreneur who succeeded after the 21st try. Most people don’t go to the gym, 22 times in a year.
Parents worldwide stress over the matter of their kids. Wether they are 5 or 50. If your significant other doesn’t respect you, you get frustrated. If someone else doesn’t respect, who cares? If a stranger lies to you, you get angry and forget. If a loved one does the same, it’s a permenent memory. If […]
Although we humans want the logical how-to’s and step by step guides, we understand best by stories, which has emotional trigers
I have been reading a book on Toyota’s leadership style. And I noticed that it talk a lot about the commitment to great product. I then thought Apple also has the same commitment. I was talking to Jeff Judge, founder of Signal and asked him how he was able to grow his company competing with […]
I know people who would only build websites in .HTML, others prefer WordPress, Joomla. Drupal. Some wanna program in PHP others in Ruby. Similarly in the startup world the lean movement has taken over and some people follow the lean startup book by the T. There are several idea validation matrix and people follow them […]